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Essential Brands: IGORA VIBRANCE®

Color is at the heart of Schwarzkopf Professional® and for well over 50 years, leading color brand IGORA has been setting new standards in the market. Now it’s time for the next step in innovation as Schwarzkopf Professional®’s demi-permanent hair color, IGORA VIBRANCE® gets an upgrade!

 

What is it?
First things first – what exactly is demi-permanent color? Sitting between permanent and semi-permanent color, demi-permanent colors contain a mix of developed direct pigments and undeveloped para-dyes. Unlike semi-permanent products (which act more like a temporary tint or toner), demi-permanent dye makes for a more obvious color change as it is mixed with a weak hydrogen peroxide solution to open up the hair cuticle, ensuring a suitable amount of color is absorbed, without permanently penetrating it. Color will gradually fade, usually lasting around 25 washes.

 

The enhanced IGORA VIBRANCE® range has been developed using a Moisture Protecting Complex with AQUAXYL™ Technology. This means that it is extra gentle to hair during the demi-permanent coloration process, creating a clean canvas, that results in an even color with a beautiful, vibrant shine!

 

What can you do with it?
IGORA VIBRANCE®’s advanced, moisturizing demi-permanent hair color – with a liquid formula that can turn into a gel or a cream – allows hairdressers to deliver MORE to meet their ever increasing client demands; MORE Performance, MORE Convenience, MORE Versatility, MORE Choice.

 

Thanks to the innovative formula and customisable application consistency a full range of demi-permanent color services are now available (Dual System Application, Tone-on-Tone, Pastel Toning, Fashion Toning, Neutralization/Color Correction, Color Refreshing, Clear Glossing), with 68 shades that match harmoniously with IGORA ROYAL shades!

 

What is the big deal?
The alcohol-free formula is enriched with Vitamins B3 and B5, helping to shield the hair’s surface from breakage whilst the state-of-the-art IGORA VIBRANCE® Activator System allows hairdressers to choose between a gel or cream consistency:

  • The IGORA VIBRANCE® Activator Gel contains a gelifying agent, which creates a unique gel consistency – ideal for bottle applications and quick services at the backwash
  • The IGORA VIBRANCE® Activator Lotion contains a special thickening agent, which transforms the liquid color into a cream consistency – perfect for faster application and ease of use

"NEW IGORA VIBRANCE® is the most beautiful demi-permanent hair color. The brand-new consistencies are super easy to mix and apply, while the color results are absolutely gorgeous."


– Lesley Jennison | World-Renowned Educator and Colorist

 

Give me the facts!

  • IGORA VIBRANCE® is an advanced, moisturising demi-permanent hair color
  • Provides a gel or cream consistency
  • Alcohol-free formula that’s enriched with Vitamins B3 and B5
  • Innovative technology protects against hair breakage and creates a clean canvas for an even color result
  • 68 shades that match harmoniously with IGORA ROYAL shades
  • Leaves hair with a beautiful vibrant shine

Where can I learn about it?
Build your understanding and color confidence in a GLOSS BOSS seminar dedicated to IGORA VIBRANCE® services – download your local seminar brochure to find out more!

 

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