Create the Look: #NATURALLOOK from ESSENSITY

The Schwarzkopf Professional Education Team is constantly striving to provide the latest look inspiration – and the techniques to recreate them – as digital and lifestyle trends continue to evolve at a rapid pace.


The latest viral hashtag trend on Instagram – #NATURALOOK – is not only popular with the online blogger community, but also focuses attention on beauty care, architecture and picturesque landscapes as inspiration sources. Comparing the #NATURALOOK to global trend reports, confirms the relevance of this trend. Fashion forecasts predict a practical mood, with familiar textures, simple shapes and multi-tonal color hues. Comfort, home and nature are also key lifestyle inspirations that drive this trend, which translates to natural textures and luxurious colors for hair.



To interpret the #NATURALLOOK, Schwarzkopf Professional has teamed-up with Austrian top colorist Pamela Mayr – known for her creative skillset, as well as her deep understanding of the colour spectrum. Pamela has been in the hairdressing industry for over 20 years, working on multiple exciting projects. During her career, she has progressed from working behind the chair to becoming an Educator, a Salon Manager – today she looks after professional quality standards, working for the top-rated Austrian salon group KLIPP, who are renowned and awarded for their quality of people management.


Analyzing the viral hashtag theme clearly showed that Schwarzkopf Professional’s ESSENSITY is the perfect match to complement this look. ESSENSITY Color is our first permanent ammonia-free oil color with Phytolipid Technology, which delivers the most natural looking color results and respects the multi-tonal reflexes of the hair. It provides up to 100% white hair coverage and is free from mineral oils, silicones and artificial fragrances.


To achieve a contemporary look and feel, Pamela decided to work on a longer hair variation, with a distinctive brunette color palette. To establish a harmonious color blend, she utilized Schwarzkopf Professional’s ColorMelter Tool; the modern tray allows hairdressers to effortlessly work with up to three target shades in one step. The color spectrum is applied with a sponge which rapidly smudges high, and lowlights, into lengths and ends.


View ESSENSITY’s full #NATURALLOOK color tutorial and learn how to capture the most important sectioning patterns with Pamela Mayr:



“A seamless fusion of delicate cool and warm reflects adds a luminous glow to my client’s skin complexion.”


– Pamela Mayr | KLIPP


Discover ESSENSITY looks, inspired by nature, and explore 58 natural shades, developed to produce the most natural-looking color results...