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TrendLab: IGORA VIBRANCE Hair How-To with Ömer Özdemir

As part of a co-lab with Schwarzkopf Professional's TrendLab team, influential salon owner, stylist and colorist, Ömer Özdemir has created a rich chocolate and truffle color look, using demi-permanent shades from IGORA VIBRANCE.

 

TrendLab: IGORA VIBRANCE Hair How-To with Ömer Özdemir

 

The TrendLab is an inspiring space where hair artists from around the globe can collaborate, create and share – whilst truly pushing the boundaries of hair. This time the TrendLab has partnered with Ömer, who specialises in contemporary balayage techniques, such as his signature ‘Airtouch’ application method, as well as dark-to-light lifting.

 

TrendLab: IGORA VIBRANCE Hair How-To with Ömer Özdemir

 

Ömer's talent expands beyond his hairdressing skills; adept at digital marketing he uses social media to enhance the salon experience for his clients (and peers) by creating a wealth of content featuring them on his Instagram account, @salon_58. Think before and after pictures, inspirational looks, style videos and mini how-to tutorials (to name a few).

 

TrendLab: IGORA VIBRANCE Hair How-To with Ömer Özdemir

 

IGORA VIBRANCE allows hair colorists to really challenge their creativity and do #MORE thanks to a state-of-the-art, demi-permanent formula with a gel or cream application option, an innovative Moisture Protecting Complex, Vitamins B5 and B and 100% more INSTAShine. Which is why Ömer chose to work with it for his gorgeous TrendLab color look…

 

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IGORA VIBRANCE colors used:

  • Base: 4-0 + 4-46 (1:1) + 1.9% / 6 Vol. IGORA VIBRANCE Activating Lotion
  • Lengths and Ends: 6-46 + 1.9% / 6 Vol. IGORA VIBRANCE Activating Lotion
  • Front panel: 8-46 + 4% / 13 Vol. IGORA VIBRANCE Activating Lotion

Watch as Ömer creates a glossy, brunette color finish and explore the true depth of IGORA VIBRANCE:

 

 

IGORA VIBRANCE is also every colorists go-to brand when it comes to dual application. This method utilizes permanent color for the re-growth area and demi-permanent color for the mid-lengths and ends.


Coloring like this keeps hair lengths and ends in optimal condition – thanks to no permanent product build up – for a vibrant shine and touchable softness! For example (on dry hair):

  • Apply IGORA ROYAL to re-growth taking fine sections (leave to develop 10-20 mins)
  • Apply IGORA VIBRANCE evenly to mid-lengths and ends (leave to develop for another 10-20 mins)

ASK eAcademy

 

Don't forget to register to use the ASK Education eAcademy: www.ask-elearning.com for exclusive educational content, webinars and audio-visual product training such as, IGRORA VIBANCE product training!


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