Trend Alert: Athleisure

ATHLEISURE comes straight from the way we live today. As our worlds merge – fitness meets leisure and gym-wear meets life-wear – we’re celebrating a whole new take on contemporary urban living…”


– Simon Ellis | International Creative Director


Trend Alert: Athleisure

Fashion Direction

With statement accessories and bold colors mixed with retro styling, Athleisure puts a playful spin on an effortless, yet luxurious trend worn by YUCCIES (Young Urban Creatives) all over the world!


Hair Color Direction

More than all-over hair color, this trend direction takes a sultry approach with darker bases blended with IGORA ROYAL cool berry and red tones; burgundy hues add depth and shine for a creative, urban look.


Hair Styling Direction

Hair is styled either super sleek or textured using OSiS+ products; keeping the Athleisure look as versatile as it is cool. Whether hair is long or short, all styles are radiant and polished with ultra-high shine.


Learn to create our trend-led, wearable looks with Schwarzkopf Professional’s latest in-salon services, as taught in one of our seminars. For even more from the Flex collection download the Essential Looks App – don’t forget to contact your local Schwarzkopf Professional representative to receive your unique access-all-areas unlock code!