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Salon Service: Express Your BLONDME

As part of Schwarzkopf Professional’s #expressyourblondme campaign, social media influencer and platinum blond king, Zachary Dillon Mesquit – AKA @platinum_perfection – utilizes BLONDME’s Advanced Bonding System to create the coolest, ice-white Platinum Icon!




Follow the steps below to create the purest, whitest blond in the safest way, thanks to BLONDME:


Step 1


  • Apply BLONDME Premium Lightener 9+ from lengths to ends 


Step 2


  • Isolate with foils and ensure balanced distribution of sectioning pattern 


Step 3


  • Continue to apply the lightener section-by-section on lengths and ends throughout the entire head 


Step 4


Tip: When doing a full blond color, Zachary Mesquit recommends applying lightener to the roots last as these will develop the quickest (due to body heat).

  • Apply freshly mixed BLONDME Premium Lightener 9+ to the root area. Allow to process for a maximum development time for up to 45 minutes, once the application is completed


Step 5


  • Finally, apply BLONDME Blond Toning to pre-lightened hair. Process for up to 30 minutes whilst monitoring the development visually

Be inspired by BLONDME’s collection of Iconic Looks and explore the care and color product assortments to re-recreate them!

Discover the latest BLONDME product knowledge and develop your skills with audio-visual training from Schwarzkopf Professional’s 24/7 education program – the ASK Education eAcademy – Don’t forget to register via to get access to the ‘MY GLOBAL CONTENT’ menu to view the latest global webinars!