Articles About Trends

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CONSULTATION – Essential Brands: OSiS+ Session Label

CONSULTATION

Essential Brands: OSiS+ Session Label

For unlimited hair reinvention, it’s time to meet the new superheroes of iconic styling…

BUSINESS – Why Your Salon Needs a New Perspective on Age

BUSINESS

Why Your Salon Needs a New Perspective on Age

Understand the key facts about the mature market and drive your salon’s business success…

ESSENTIAL LOOKS – Hair How-To: ELECTRIC YOUTH – Chloe

ESSENTIAL LOOKS

Hair How-To: ELECTRIC YOUTH – Chloe

Learn how to re-create this dynamic look from this season’s IKONIC Essential Looks collection…

CREATIVITY – Ambassador Spotlight: Richard Ashforth

CREATIVITY

Ambassador Spotlight: Richard Ashforth

From his NOISE event to everyday inspiration and education, the ASK team catch-up with Global Styling Ambassador, Richard Ashforth...

ESSENTIAL SKILLS – Trend Lab: Sharing Trends & Creative Education in Real Time

ESSENTIAL SKILLS

Trend Lab: Sharing Trends & Creative Education in Real Time

Fueling hairdressers’ creativity through an innovative in-house studio, Schwarzkopf Professional officially open their first Trend Lab…

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