ASK Education Seminars

Inspiring Education Focused On Your Needs

Discovering the right ASK Education course for you or your colleagues has never been easier! Simply decide which skillset you want to perfect? We’ve split them into five color-coded categories ranging from Business to Essential Skills.


Courses Designed to Meet Everyone’s Needs


Everyone’s skill level is different, so we’ve devised our courses to suit various skill levels. And don’t forget, your knowledge in one of our color-coded categories may be classed as Expert whilst in another you may be Essential. So, pick the skill level that best suits you, then work your way up the education ladder.


ESSENTIAL - Product knowledge and skills to improve your service level

ADVANCED - Will raise your professional standards

EXPERT - Pushes the limits of creative expression

TOP - Imagination is your only limit


Want to know more about our seminars and events? Keep up-to-date with what’s happening in your local Schwarzkopf Professional Academy with the ASK Academy App! Search courses by skill type and level and book your chosen course directly via email within the app! Available to download now on both Android and iPhone


“It’s not surprising that hairdressing is frequently named as one of the happiest professions in the world. It is without doubt THE most creative, rewarding and inspiring industry you could have the pleasure of
working in.”


Simon Ellis – International Creative Director


Whilst you decide on the right seminar course for you, get a feel for ASK Education and take a look through our inspiring educational articles. Dedicated to your success we focus on your key needs over five color-coded categories; Business, Consultation, Creativity, Essential Looks, Essential Skills.




To Get Ahead in Hair, You Need a Head for Business

Hairdressing skills alone will not determine the success of a salon business. ASK Business knowledge is specific to running a salon...



Keeping Your Clients Happy is Key

We take you on a holistic journey through every stage of your client contact, maximizing revenue and reinforcing loyalty...



Sharing Our Passion for Inspirational Hair

For those looking to raise their career to the next level, this section will fuel your creativity and passion for hair. Drawing inspiration from industry professionals...



Straight From the Catwalk to Your Salon

The link between fashion trends and salon looks is clear, but the ability to convert one into the other is an invaluable skill that’s at the heart of this section...



Build Your Confidence, Build Your Career

This section empowers you with the practical hairdressing skills and the theoretical know-how you and your team need on a daily basis...

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