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Finally found the perfect shade? Now freeze it, for zero fade*! That’s right, the most annoying problem in hair color just got zapped by BC COLOR FREEZE. Hair can now look fresh and vibrant in-between salon visits and clients will be clamouring at the door to get their piece of sensational color and mirror-like shine.

The world of hair color cheers! Now, the daily hair regimes of washing, straightening or drying can be enjoyed carefree, without worrying about the color fading. The salon experience can also be upgraded with a BC COLOR FREEZE Treatment. After coloration, offer clients a BC COLOR FREEZE Treatment – for maximum protection and superior shine. Retain their color and gain their retention.

How does it all work? New studies have discovered that the perfect pH level for hair is 4.5. That’s why BC BONACURE redeveloped the COLOR FREEZE range, to incorporate the pH 4.5 Balancer Technology and provide top color care and optimal shine. Previously, color care could only seal the hair’s cuticle and could not keep color from leaving. BC COLOR FREEZE not only seals hair cuticles but it also tightens the hair’s inner matrix ¬– freezing color in its place. Brr! This range has shampoos, conditioners, treatments, serums and creams (for all different hair types) to help freeze color pigmentation. For the best color results, it is recommended to use IGORA ROYAL colors and BC COLOR FREEZE products.

Seeing is believing and BC COLOR FREEZE will deliver – making a believer out of anyone who wants to keep their hair color looking polished. Join the hair revolution for the greatest discovery in color care technology. It’s finally here – the day has come for zero fade!

*after 12 washes according to 77 of 100 persons tested on a red shade

In the past year, the life of Shaping Futures student Kea Kors has changed completely. Kea’s parents were unable to afford to pay for her education, which limited her career prospects. However, this all changed when Schwarzkopf Professional’s social initiative program Shaping Futures offered the 21 years old a new, exciting opportunity – to be trained as a hairdresser, mentored by experienced volunteers from the profession.

Kea had always been interested in the hair and beauty industry, and the training in Cambodia provided the perfect chance to start a new career.

Kea was able to demonstrate fantastic talent and motivation, and after successfully completed the training program, she secured herself a job in a salon in Battambang.
“I am very happy with my new job and I am dreaming about owning my own salon in a few years. My main goal however, is to earn enough money to support my family.”

Kea has grown to become an independent young professional, working in an industry that she adores. Shaping Futures will continue to follow Kea along her journey, as she develops her skills and confidence further.

On the 3rd August 2014, Schwarzkopf Professional introduced its global Shaping Futures initiative in Jordan for the first time, in partnership with non-profit child welfare organization SOS Children’s Village Amman. Designed to give disadvantaged young people the skills they need to earn a sustainable living as hairdressers, the social initiative draws on Schwarzkopf Professional’s worldwide network of hair experts to train 35 SOS Children’s Village beneficiaries.

The four-week training program is delivered by volunteer hair professionals from the United Kingdom, Scotland, Croatia, Poland, Lebanon and Jordan, and covers a total of four modules: Consultation, Cutting, Dressing and Color. During classes, students are given the opportunity to meet with local salon owners, enabling them to pursue careers in nearby salons once they graduate.

“Shaping Futures is about empowering young people with a professional skill that can improve their chances of independence and financial stability.” said Katarzyna Walo, PPS Manager MEA of Schwarzkopf Professional. “The initiative has already seen our students thrive after leaving their SOS Children’s Villages, some of whom have secured jobs immediately after completing their training. We hope to bring this success to Jordan."