Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional® brings you the latest in news and events in the world of hairdressing. Whether we're showing off the hottest trends in our latest ESSENTIAL LOOKS® collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, we believe you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News

IGORA® #ROYALTAKEOVER LUCID NOCTURNES

2018 has been the year of co-labs for Schwarzkopf Professional®! After opening the doors to our IGORA ROYAL® color labs, we've already seen two amazing IGORA® #RoyalTakeOver collaborations – Dusted Rouge and Disheveled Nudes.

 

Now it's time for Schwarzkopf Professional® North American Color Director, Rossa Jurenas (@rossajurenas) and Californian color-trendsetter, Linh Phan (@Bescene) to take back the night with their seductive Lucid Nocturnes tones.

 

Lucid Nocturnes is a collection of six deep and seductive, highly-pigmented, midnight shades with a punky twist and radiant finish. The combined creative influence from both Rossa Jurenas and Linh Phan have paved the way for a modern take on darker tones with gothic nuances and vibrant contrasts.

 

Delve into the Lucid Nocturnes shade collection and get inspired by our latest edgy collaboration from the color lab!

IGORA® #RoyalTakeOver Lucid Nocturnes
ESSENTIAL LOOKS®

ESSENTIAL LOOKS®: #REDEFINING YOU COLLECTION

All eyes are on the brand new hair and fashion trends from Schwarzkopf Professional's 2:2018 ESSENTIAL LOOKS® Collection; this season is all about the individual as Schwarzkopf Professional® celebrates your YOUniverse in a special MAKEOVER edition…

 

Thanks to Schwarzkopf Professional’s collaboration with Global Influencers and International Hair Gurus – combined with a stripped-back, digital-first approach – this ESSENTIAL LOOKS® collection is truly REdefining the way hairdressers and their clients interact with the latest hair and fashion trends.

 

This season's collection showcases six stunning looks across three on-point trends:

 

#globaltribe is all about showcasing the individual – think global natives meets eastern influences with a folklore twist.

 

#newformal is a contemporary take on power dressing and strict styling, with oversized silhouettes, block coloring and precision cutting.

 

#lucidnocturnes continues the power of the co-lab, as two more industry trend-setters give their take on seductive midnight colors that shine through the night.

 

It’s time to explore your YOUniverse with the #REdefining YOU Collection!

ESSENTIAL LOOKS® REINVENTING HAIR COLLECTION

ESSENTIAL LOOKS® is looking firmly towards the future in the 1:2018 trend collection: REinventing Hair. This season, we’re bringing to life 120 years of expertise across four brand new trends that REinvent, REimagine and REinspire hair:

 

RANDOM REBEL celebrates self-expression, the cultural outside and the rebellious maverick.

 

REAL ME embraces the authentic, showcasing real-life – just dialed up a notch – in shades of natural.

 

BEYOND BORDERS blends our global status – a new generation of multi-culture where attitude is everything and no rules rule.

 

IGORA® #RoyalTakeOver celebrates co-created looks, developed by international influencers and the world’s leading colorists.

 

International Creative Director for Schwarzkopf Professional®, Simon Ellis describes the collection:

 

“In our industry, we’re all continuously REinventing hair in every dimension, that’s the only way to thrive and grow. At Schwarzkopf Professional it’s our mission, today and every day. We’re always inspiring, creating and always dreaming big, which is why we’re so excited to share this season’s REinventing Hair Collection with you... It’s a fast, furious, brand-new world, and we’re right there, pinning down the trends that really matter!”

 

Take a minute to check out our REinventing Hair Collection

Essential Looks®
IGORA® #RoyalTakeOver Disheveled Nudes

TREND ALERT: IGORA® #ROYALTAKEOVER DISHEVELED NUDES

Throughout 2018, the IGORA® #RoyalTakeOver sees three of the most inspiring digital hairdressing influencers team-up with three of the world's leading session colorists. In March, the IGORA® #RoyalTakeOver bought us DUSTED ROUGE, where UK-based, Schwarzkopf Professional Color Ambassador, Lesley Jennison and Brazilian Color Specialist, Jean Philippe Santos joined forces to re-invent reds.

 

Now the IGORA® #RoyalTakeOver co-creation story continues with DISHEVELED NUDES; a collection of new nude tones that push the powdery color palette to the edge by adding contrast and character…

 

DISHEVELED NUDES has been co-created by Australian-based, International Schwarzkopf Professional® Ambassador, Matt Clements and Spanish Color Visionary and member of X-Presion Creativos, Jorge Cáncer. Their combined inspiration and creative process allowed them to develop a new take on nude tones: vanguard nuances with tarnished blues and greens full of character keep the shades strong and edgy, yet still soft at the same time… a unique take on the modern nude.

 

Discover the inspirational looks created with the DISHEVELED NUDES shades today!

SCHWARZKOPF PROFESSIONAL® CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional® will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honor 120 years of pioneering hairdressing!

 

With innovation deeply rooted in its DNA, Schwarzkopf Professional® has continued to REinvent hair over the past 120 years; making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

 

Schwarzkopf Professional® co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the center of its business model, Schwarzkopf Professional®…

 

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

 

2018 will be a year of hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfusa on social media, using the hashtag #120Facts!

Schwarzkopf Professional® 120

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.