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Hairdressing News from Schwarzkopf Professional

NEWS

Keeping You In The Loop, Up To Speed and On The Mark

Schwarzkopf Professional® brings you the latest in news and events in the world of hairdressing. Whether we're showing off the hottest trends in our latest ESSENTIAL LOOKS® collection, bringing you one of our fantastic product launches or announcing an exciting new salon partner, we believe you will find everything you need here - Don't forget to regularly check back for all the latest goings on! 

Schwarzkopf Professional News
Essential Looks

ESSENTIAL LOOKS: CREATING TOMORROW'S COLOR TODAY COLLECTION

Discover the latest trends from Schwarzkopf Professional's Essential Looks. This season's hair trends have a sharp focus on extremes, colors and contradictions. In our brand new Autumn/Winter 2:2019 collection, these trends have been transformed into cutting-edge looks by some of the world's most visionary hair artists.

 

The Creating Tomorrow’s Color Today Collection showcases eight looks across three key trends:

 

Color Clash celebrates bold shades, glamorous clashes and strong silhouettes, alongside rich, fluid movement and understated power.

 

Urbaganza reinvents classics with a slick, high-shine edge; norms are shaken up, classic forms are fearlessly reimagined and unexpected combinations take the lead.

 

Texture Tension plays on translucence and purity, showing that sometimes less is more and life is about making an understatement.

 

The collection strikes a balance between high fashion lovers and individuals making an anti-establishment, anti-fashion statement.

 

“It’s a super diverse new world order of self-expression, where everybody has the freedom to be whoever they want to be and exercise their human right to creative expressionism, all the way. While change is in the air, we are also seeing a deep need for authenticity in everything." Schwarzkopf Professional International Creative Director, Simon Ellis

 

Let your imagination run wild with the Creating Tomorrow’s Color Today Collection!

BRIGHTEN YOUR BLONDE WITH BLONDME® DETOXIFYING SYSTEM

Discover Schwarzkopf Professional®'s 1st blonde recovery regimen to leverage the power of Vitamin C.

 

Pollution, dust, and hard water often give especially chemically-processed blonde hair a brassy or slightly green tone reflection. BLONDME®'s Detoxifying System has been formulated to not only counteract dull, brassy or green tones, but to also protect the hair from environmental aggressors.

 

The 3 part system includes: the Purifying Bonding Shampoo to remove impurities and mineral build-up; the Shot to recover brightness and shine with Vitamin C when mixed with BLONDME® Keratin Restore Bonding Mask; and the Bi-Phase Bonding & Protecting Spray, a lightweight protective mist to nourish and shield the hair from environmental aggressors.

 

The range features integrated bonding technology that helps to create new bonds within the hair fiber. With Vitamin C, Amino Acid complex, Allantoin, and Malic Acid, known for their detoxifying properties.

 

Revive and protect healthy looking, bright blonde results using the BLONDME® Detoxifying System.

BLONDME® Detoxifying System
Shaping Futures

INSIDE SHAPING FUTURES JOURNEY

Schwarzkopf Professional showcases their global initiative in a brand-new documentary series.

 

Through long-running partnerships with NGOs* and a network of hairdressers, Schwarzkopf Professional transforms the lives of socially disadvantaged young adults through their Shaping Futures hairdresser training program.

 

To celebrate the incredible dedication of everybody involved in this social initiative – and to highlight the difference it brings to hundreds of lives around the world – Schwarzkopf Professional is proud to release the documentary: “Inside Shaping Futures”. The documentary takes you on a journey into the emotional world of Shaping Futures. Inside views are depicted by NGOs, hairdresser trainers, Schwarzkopf Professional partners and the Shaping Futures students themselves.

 

"It's quite a unique experience for all of us that are involved...the passion that the students have to learn and to advance in their life is as equally touching for us, as the experience of the training is for them.” – Coralie Loth, Shaping Futures Manager at Schwarzkopf Professional

 

Experience the power of education and check out the four-part documentary series now.

 

*Non-governmental Organization

MASTER TODAY'S BALAYAGE WITH BLONDME® BOND ENFORCING PREMIUM CLAY LIGHTENER

Discover Schwarzkopf Professional®'s 1st Premium Clay Lightener with Integrated Bond Enforcing Technology for optimal precision and beautiful, natural-looking blonde results.

 

Create modern free-hand blonde looks easier, faster, and more efficient than ever before!

 

BLONDME®'s Bond Enforcing Premium Clay Lightener is our 1st clay-based lightener with integrated Bond Enforcing Technology that spreads easily and provides complete accuracy with a unique soft-to-solid formula.

 

Instead of using classic foil highlights, the premium soft-to-solid formula creates an outer-shell that allows the lightener to remain moist inside, while releasing maximum lightening power within the hair. The integrated Bond Enforcing Technology enforces strong structural bonds during the lightening process, while lifting up to an impressive 7 levels.

 

Watch our Caramel Kiss tutorial with BLONDME Ambassador Jack Howard to learn how to achieve seamless, on-trend balayage Looks using the BLONDME® Bond Enforcing Premium Clay Lightener.

 

Don't forget to share your beautiful balayage results using the hashtag #BLONDME.

 

Be inspired by the world of BLONDME®....

 

CONFIDENT. POWERFUL. INDIVIDUAL. ICONIC.

BLONDME® Premium Clay Lightener
tbh - true beautiful honest

tbh – true beautiful honest: THE TRULY BEAUTIFUL AND HONEST SOLUTION TO HAIR COLORING

Here at Schwarzkopf Professional®, we're excited to announce the eagerly-awaited launch of a new permanent color range tbh – true beautiful honest. Reflecting the current desire for realism and authenticity in beauty, tbh – true beautiful honest offers a unique and honest solution to hair coloring.

 

tbh – true beautiful honest stands for:

 

truly unique color results that illuminate the hairs' natural highs and lows with natural shine, for up to 100% multi-dimensional coverage.

 

beautifully authentic shimmering powdery tones with subtle iridescent undertones.

 

Genuinely honest approach in communicating the ingredients in the tbh – true beautiful honest formulations and what they do.

 

The tbh – true beautiful honest range boasts 26 colors across three different color worlds to ignite hairdresser's creativity and create wonderfully authentic results: 

  • Natural: neutral hues with a subtle hint of chocolate (6 shades)
  • Cool: counteract underlying warmth with modern smoky tones (13 shades)
  • Warm: luxury primary reflections, muted by rose undertones (7 shades)

Join our era of authentic attitude with tbh – true beautiful honest #betbh.

NEW BC BONACURE®

TARGETED HAITRCARE. INSPIRED BY SKINCARE.

 

BC BONACURE® delivers beautiful hair to every client in-salon and at home, thanks to the integration of trending skincare-inspired technologies and breakthrough Micellar Technology.

 

BC BONACURE® provides a customized approach to every hair type:

Three influential lifestyle bloggers...

  • Caroline Silta (@carolinesilta)
  • Alezandra Pereira (@lovelypepa)
  • Jüli Mery (@juelimery)

...share their real-life problems and solve their hair dilemmas using the new BC BONACURE® range. Check out their stories at www.believeinconfidence.com.

 

Explore the entire BC BONACURE® range today!

BC BONACURE®
Schwarzkopf Professional® 120

SCHWARZKOPF PROFESSIONAL® CELEBRATE 120 YEARS OF REINVENTING HAIR!

Throughout 2018, Schwarzkopf Professional® will be celebrating their 120th Anniversary with a BRAND NEW campaign – REinventing Hair. Expect to see a year of inspiration as we continue to push creative boundaries and honor 120 years of pioneering hairdressing!

 

With innovation deeply rooted in its DNA, Schwarzkopf Professional® has continued to REinvent hair over the past 120 years; making true milestones in haircare – the company is now one of the top three professional hair care brands in the world, with a hairdresser community that stretches around the globe!

 

Schwarzkopf Professional® co-create with the hairdresser, for the hairdresser to bring the latest products and relevant services to the market before anyone else; truly putting the customer at the center of its business model, Schwarzkopf Professional®…

 

…INNOVATE so that hairdressers can deliver a standout service
…INSPIRE hairdressers with the latest looks and the tools to create them
…EDUCATE through progressive hairdresser training
…CONNECT with leading influencers in the hairdressing industry
…SUPPORT the hairdresser every step of the way

 

2018 will be a year of hair REinvention with many exciting new brands and product launches, so don’t forget to follow us @schwarzkopfusa on social media, using the hashtag #120Facts!

Together #apassionforhair

The world of hairdressing is constantly evolving, growing and advancing with global techniques, trends, innovations and new business insights emerging all the time. With this in mind, we are dedicated to bringing our partner, the hairdresser, everything they need to run a successful salon business. Keeping up to date with all the latest in hairdressing couldn't be easier through our diverse and inspirational social media channels - Use our social buttons to keep ahead of the game, 24/7.