ESSENTIAL LOOKS Get The App

ESSENTIAL LOOKS APP

 

ESSENTIAL LOOKS App - Your exclusive portal to the inspirational and educational world of ESSENTIAL LOOKS.

Each season a handpicked team of hair professionals immerse themselves in the fashion weeks of New York, London, Milan and Paris and emerge inspired to create a collection of distinct trends that will lead hairdressers and their salon clients to enhance their personal style for the coming season.

ESSENTIAL LOOKS is THE seasonal tool for change from Schwarzkopf Professional, delivering wearable, desirable style direct to the salon door, in a useable, accessible format that empowers. Schwarzkopf Professional offers firm commitment to the stylist to deliver creative education on time, and on trend. 

GET THE APP

 

The ESSENTIAL LOOKS app, featuring the Flex Collection, is your exclusive portal to the inspirational world of ESSENTIAL LOOKS, bringing you the latest hair trends and news directly to your iPad, iPhone or Android device.


To receive the full EL 2:2016 E-Package, contact your Schwarzkopf Professional representative or if you have a trend report verification code, please visit essentiallookscollection.com.


Further ESSENTIAL LOOKS App information can be found on iTunes and Google Play.

ESSENTIAL LOOKS App

INTERACTIVE CONTENT

 

Trend Report


The ESSENTIAL LOOKS app allows you to explore a constant flow of inspirational content in an incredibly natural and engaging way – directly on your compatible device. Giving you exclusive access to the season's trends, catwalk inspiration, detailed A2Zs and product information, use at home or in salon to push your creative boundaries even further!


Styling Inspiration


Revolutionize your style search or client consultation with the all-new Styling module...

  • Create personalized Salon Lookbooks and Collections
  • Search exclusive images from hair professionals around the globe
  • Learn from the pros with Lookbooks from the official Schwarzkopf Professional Ambassadors
  • Get to know your products like never before
  • Watch step-by-step guides and find suitable products for each style
  • Choose from hundreds of styles and share your favorites with friends

GET STARTED

How To Set Up Your App

 

To register your ESSENTIAL LOOKS account and for further information on how to use the ESSENTIAL LOOKS app, including video showcasing the app's key features and content, visit EssentialLooksCollection.com.

 

For further details of the app visit iTunes or Google Play.

Essential Looks App AR

AUGMENTED REALITY


The ESSENTIAL LOOKS AR Viewer


The new ESSENTIAL LOOKS AR Viewer brings content to life and allows you to delve deeper and learn more about ESSENTIAL LOOKS than ever before.

Incredible trend videos, product updates and exclusive behind-the-scenes interviews with key members of the ESSENTIAL LOOKS team all enhance the inspirational power of the ESSENTIAL LOOKS Trend Report.

How To Use

Accessing this wealth of content is easy; when you see the AR symbol on a page, switch to AR viewer mode, hold up your device, frame the page and watch the content come to life and experience ESSENTIAL LOOKS in a new and exciting way.