ESSENTIAL LOOKS celebrates hairdressers’ passion for hair, for fashion and for the future, and encompasses it into the The Mag – the ultimate trend collection magazine – and the Essential Looks app, providing hairdressers with everything they need to enhance their creativity, maximize their skills and achieve salon success.
THE ESSENTIAL LOOKS JOURNEY
Inspiration is taken from international fashion runways, session stylists and fashion forcasts, and distilled into three distinct seasonal trends
Catwalk looks are translated into salon-friendly styles
Hairdressing professionals are provided with the education and skills to interrpret and deliver these effectively to their clients
Salon services and product offerings are developed to support the hairdresser's creativity and business growth
COLLECTION HISTORY
Bridging the gap between runway and real life, ESSENTIAL LOOKS captivates hairdressers and clients each season, with directional catwalk trends translated into wearable salon looks. With over 40 ESSENTIAL LOOKS collections created since 1997, here's a look back over the recent trends that have driven the industry's creativity worldwide...
Remember to follow the constant conversation @schwarzkopfUSA – on Instagram, Twitter, Facebook – to keep up-to-date and in the know all year round, or why not join the buzz by posting your own trend-influenced looks!
