Essential Looks

ESSENTIAL LOOKS

 

ESSENTIAL LOOKS celebrates hairdressers’ passion for hair, for fashion and for the future, and encompasses it into the The Mag – the ultimate trend collection magazine – and the Essential Looks app, providing hairdressers with everything they need to enhance their creativity, maximize their skills and achieve salon success. 

THE ESSENTIAL LOOKS JOURNEY

  • Inspiration is taken from international fashion runways, session stylists and fashion forcasts, and distilled into three distinct seasonal trends
  • Catwalk looks are translated into salon-friendly styles
  • Hairdressing professionals are provided with the education and skills to interrpret and deliver these effectively to their clients
  • Salon services and product offerings are developed to support the hairdresser's creativity and business growth

COLLECTION HISTORY

 

Bridging the gap between runway and real life, ESSENTIAL LOOKS captivates hairdressers and clients each season, with directional catwalk trends translated into wearable salon looks. With over 40 ESSENTIAL LOOKS collections created since 1997, here's a look back over the recent trends that have driven the industry's creativity worldwide...

 

  • Autumn/Winter 2016 - The Flex Collection
  • Spring/Summer 2016 - The Made to Create Collection
  • Autumn/Winter 2015 - The Age of Beauty Collection
  • Spring/Summer 2015 - The Modern Style Collection
  • Autumn/Winter 2014 - The Modern Glamour Collection
  • Spring/Summer 2014 - The Style-Tec Collection
  • Autumn/Winter 2013 - The Color Burst Collection
  • Spring/Summer 2013 - The Color Buzz Collection
  • Autumn/Winter 2012 - The Catwalk to Salon Collection
  • Spring/Summer 2012 - The Flux Collection

THE CREATIVE MINDS BEHIND ESSENTIAL LOOKS

Simon Ellis

SIMON ELLIS

 

International Creative Director

Nina Schaefer

NINA SCHAEFER

 

ESSENTIAL LOOKS Commercial Direction 

Tyler Johnston

TYLER JOHNSTON

 

Global Editorial Ambassador

Steve Hogan

STEVE HOGAN

 

ESSENTIAL LOOKS Creative Direction 

Lesley Jennison

LESLEY JENNISON

 

Global Color Ambassador

Richard Ashforth

RICHARD ASHFORTH

 

Global Styling Ambassador

Get Inspired and Get Involved

GET INSPIRED AND GET INVOLVED


Remember to follow the constant conversation @schwarzkopfUSA – on Instagram, Twitter, Facebook – to keep up-to-date and in the know all year round, or why not join the buzz by posting your own trend-influenced looks!