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Essential Brands: tbh – true beautiful honest Natural Beige Collection

Whether it's the unfiltered #nomakeup movement or the decline of anti-aging products, salon clients are increasingly quicker to reject perfection, opting instead to embrace their true authenticity. As an authentic color brand, tbh – true beautiful honest celebrates this self-acceptance, now expanding the range to include even more natural-looking tones; this is the Natural Beige Collection.

 

Essential Brands: tbh – true beautiful honest Natural Beige Collection

What is it?
The new tbh – true beautiful honest Natural Beige Collection provides the next level in natural-looking coloration. Originally inspired by the shimmering blush tones of soft sand illuminated by morning sunshine, the tbh – true beautiful honest Natural Beige Collection has been developed to elevate natural shades with muted beige undertones for looks that work across any season.

 

Essential Brands: tbh – true beautiful honest Natural Beige Collection

What can you do with it?
Address every client's individual wishes with a uniquely crafted mix of hair color dyes from tbh – true beautiful honest. The Natural Beige Collection comprises five brand new shades, four of which sit within the Natural Beige color world (9-04, 8-04, 7-04, 6-04) and one that joins the Natural Chocolate Collection (4-06).

Essential Brands: tbh – true beautiful honest Natural Beige Collection
  • tbh – true beautiful honest -04 series
    Warm shades of beige give up to 100% coverage – even on grey/white hair – for a glossy, gorgeous and natural-looking multidimensional finish
Essential Brands: tbh – true beautiful honest Natural Beige Collection
  • tbh – true beautiful honest -06 series
    For those who prefer their beige and brunette tones that little bit cooler, simply mix the -06 series with any warm fashion shade. This series also offers the same reliable coverage and finish

What is the big deal?
The beauty of tbh – true beautiful honest color is in its coverage; compared to the uniform and often flat color results of standard permanent coloration, tbh – true beautiful honest respects and illuminates the hair's natural highs and lows, providing natural-looking results with up to 100% multidimensional coverage. Plus, as the shade references are based on Schwarzkopf Professional's existing numbering system, it's easy for hairdressers to select the right shade for their clients for a number of different services.


Give me the facts!

  • Five new shades
  • Softer, beige and natural-looking tones also available
  • Inspired by sand illuminated by morning sunshine
  • 100% multidimensional coverage
  • true color as close to natural hair color as it gets
  • beautiful shimmering tones with a healthy glow and shine
  • honest in the approach to product formulation: up to 92% naturally derived ingredients, complemented by additional performance drivers

Where can I learn about it?
Discover a range of motivational seminars from ASK Education, including specialist color courses designed to help you recommend the best products for personalized results as well as all aspects of running a successful color business! Explore your local seminar offering for more...

ASK eAcademy

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