Essential Brands: tbh – true beautiful honest Natural Beige Collection
Whether it's the unfiltered #nomakeup movement or the decline of anti-aging products, salon clients are increasingly quicker to reject perfection, opting instead to embrace their true authenticity. As an authentic color brand, tbh – true beautiful honest celebrates this self-acceptance, now expanding the range to include even more natural-looking tones; this is the Natural Beige Collection.
What is it?
The new tbh – true beautiful honest Natural Beige Collection provides the next level in natural-looking coloration. Originally inspired by the shimmering blush tones of soft sand illuminated by morning sunshine, the tbh – true beautiful honest Natural Beige Collection has been developed to elevate natural shades with muted beige undertones for looks that work across any season.
What can you do with it?
Address every client's individual wishes with a uniquely crafted mix of hair color dyes from tbh – true beautiful honest. The Natural Beige Collection comprises five brand new shades, four of which sit within the Natural Beige color world (9-04, 8-04, 7-04, 6-04) and one that joins the Natural Chocolate Collection (4-06).
- tbh – true beautiful honest -04 series
Warm shades of beige give up to 100% coverage – even on grey/white hair – for a glossy, gorgeous and natural-looking multidimensional finish
- tbh – true beautiful honest -06 series
For those who prefer their beige and brunette tones that little bit cooler, simply mix the -06 series with any warm fashion shade. This series also offers the same reliable coverage and finish
What is the big deal?
The beauty of tbh – true beautiful honest color is in its coverage; compared to the uniform and often flat color results of standard permanent coloration, tbh – true beautiful honest respects and illuminates the hair's natural highs and lows, providing natural-looking results with up to 100% multidimensional coverage. Plus, as the shade references are based on Schwarzkopf Professional's existing numbering system, it's easy for hairdressers to select the right shade for their clients for a number of different services.
Give me the facts!
- Five new shades
- Softer, beige and natural-looking tones also available
- Inspired by sand illuminated by morning sunshine
- 100% multidimensional coverage
- true color as close to natural hair color as it gets
- beautiful shimmering tones with a healthy glow and shine
- honest in the approach to product formulation: up to 92% naturally derived ingredients, complemented by additional performance drivers
Where can I learn about it?
Discover a range of motivational seminars from ASK Education, including specialist color courses designed to help you recommend the best products for personalized results as well as all aspects of running a successful color business! Explore your local seminar offering for more...
ASK eAcademy
Update your authentic color knowledge with audio-visual product training from the ASK eAcademy:
