3 Step Color Consultation

Every new customer should be encouraged to have a full color consultation, whether they are looking for a different hair color or not!

Selling color in the salon is all about inspiring the client; lifestyle and personality play a key role in the decision-making process. In the same way that certain colors together in a room may look really good or terrible together, the combination of our natural coloring and the colors we choose to wear will have a similar effect!

A good rule of thumb is based on first impressions. If the first thing you notice about a person is their clothes or hair color, they will often be wearing the wrong color. For example, if somebody with dark hair, white hair eyes and a light skin tone wears warm pastel shades, their face can looked washed out and colorless; ideally this color type should wear cool, strong colors. Unless an extreme result is desired, the colors we wear should enhance our natural features and coloring.

The characteristics of the hair, eyes and skin determine color type; this is based on color direction and color level.

Color direction is divided into three categories:

  • Warm, Neutral, Cool

Color level is also divided into three categories:

  • Light, Medium, Dark

For example, a client may have a light color level but have an underlying warm tone, or conversely a dark color level with a cool tone.

Personal Color Consultation in Three Steps

Step 1: Color Analysis
The natural color of hair ranges from black to light blonde, the color direction will also vary, for example warm golden, medium, or cool ash tone.

  • Analyze Hair color
  • Analyze Eye color
  • Analyze Skin color

Step 2: Determine Natural Color Type
Hair is medium and neutral, eyes are neutral and the skin is cool. The major direction here is a neutral tone with medium depth, this means that the client’s ideal color world type is 5.

If results vary then the predominant factor will be the deciding one, for example:

Hair and eyes are of type 1 (light depth and warm tone), but skin color is of type 2 (light depth and warm/cool tone). In this case, type 1 is the predominant factor and is therefore the type selected. Read our article on the determining factors, for a detailed look at the 9 Natural Color Types.

Step 3: Color Consultation
Following a thorough analysis of hair, skin and eye color, now is the time to sit down with your client and discuss a range of possible color treatments and styling solutions based on the results. This can be an exciting and creative process, however it is important to remember that your customer may have their own ideas about the color type or the styles that suit them.