Schwarzkopf Professional believes that covering white hair doesn’t mean hiding age. More and more women see it as a way of self-expression; continuing to embrace their true identity and reflect who they are – through their hair color. The new IGORA ROYAL ABSOLUTES portfolio is designed specifically for mature hair, to help individuals feel more like themselves.


"To me personally, covering my grey has not so much to do with hiding my age, but rather supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it’s who I have always been."


– Global Color Ambassador, Lesley Jennison (@lesleyjennison)



What is it?

With choice in mind, the enhanced IGORA ROYAL ABSOLUTES portfolio provides a comprehensive and versatile range of colors – now with 6 additional fashion shades – to suit all mature hair needs.


With age, many women move towards slightly lighter hair tones with more subtle nuances to compliment a lightening skin tone, and to soften the contrast between re-growth and color. The IGORA ROYAL ABSOLUTES shades target those with lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper, with 100% coverage. The latest tones include:




What can you do with it?

As a permanent coloration line, IGORA ROYAL ABSOLUTES is applied to the re-growth area, the corresponding demi or semi-permanent shade is applied to the mid-lengths and ends to keep the hair in perfect condition, ensuring longer-lasting intense shine and color without build-up.


With matching shades available, IGORA ROYAL ABSOLUTES works perfectly for Dual-Application methods alongside the demi-permanent IGORA VIBRANCE range and the semi-permanent mix and tone system Chroma ID – providing a hassle-free, color-matched refresh service time after time.


What is the big deal?

Formulated with siliamine and collagen, the built-in Pro-Age Complex provides additional care benefits especially for mature and delicately structured hair; smoothing the surface of the cuticle to create a sleek and even surface with maximum shine. The newly enhanced range also contains Low-Odour Technology, ensuring a more pleasant coloration experience in the salon for both hairdresser and client. 


Give me the facts!

  • 100% coverage with full fashion vibrancy
  • Equal coverage, even on thick and resistant hair
  • Extensive color portfolio, with 6 additional fashion shades
  • Built-in care for mature hair with integrated Pro-Age Complex
  • Superior shine and long-lasting results
  • Low-Odour Technology

Where can I learn about it?

Gain the knowledge to offer a strong consultation experience, pushing your skills to the next level through live demonstrations and a hands-on workshop with the Color Principles Seminar: explore your local seminar offering for more...