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What Do Colorists Want?

Lesley Jennison, Schwarzkopf Professional’s Color Ambassador considers the Top 5 benefits colorists want from their color products:

  • Maximum coverage & equalisation
  • Color retention
  • Color intensity
  • Luminous shine
  • Shade choice – for endless creativity

100% Reliability
“Ultimately performance is key. In such a competitive market, there is no margin for error – colorists and their clients simply want a perfect color result every time.”

How would you rank these benefits? Are there any other features that you rate more highly?

Schwarzkopf Professional delivers an expert range of color products, all of which seek to fulfil a colorists every need.