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#ILOVEBLONDME: Jack Howard Talks Blond

When it comes to blond, BLONDME® Ambassador Jack Howard is truly an expert. As the man responsible for coloring blond icons, such as Poppy Delevingne, Ana Beatriz Barros and Gillian Anderson, there’s not much that Jack doesn’t know about blond – which makes him the perfect person to share some secrets...

Can anyone go blond?

“Yes! Blond isn’t just about platinum; there are so many shades to choose from, and something to work for everyone. To find the right fit, work together with your hairdresser to find the right blond for you.”


Is balayage still cool?

“Absolutely, and the trend is always evolving with new ways to wear it. At the moment, I love face-framing color. It’s very natural, cool and understated. It adds a lovely softness, which feels personalized and lived-in.”


Jack Howard specializes in four different types of balayage:

  • Classic – soft and low-maintenance
  • Creative – a bespoke contrasting finish 
  • Micro Balayage – a brighter, more highlighted look
  • California – the classic, taken up a notch


“Balayage is like a fingerprint – it’s unique to you”

– Jack Howard

How do I know which blond is for me?


How do I know which blond is for me?

“Choosing the right blond isn’t just about your skin-tone and eye color; it has to suit your lifestyle. That means if you want to be an all-over platinum blond, you need to commit to going to the salon every four weeks. And if you can’t? Then it’s not the right shade for you! Your blond has to fit your lifestyle, just as much as anything else – remember there’s a shade to suit everyone, and their lifestyle.”

Why should I use BLONDME® home products?

“BLONDME® is the only range out there dedicated entirely to blonds. If you’re blond, you know that condition is everything and this range boosts natural hair bonds for optimum hair health – and that means better color!”


If you need to up your blonding game make sure to check your local ASK Education seminar offering to gain complete confidence in lifting, toning and the art of creating the perfect blond!