#HairdressersUnited Digital Hair Festival

In a celebration of solidarity with the hairdressing industry, the unique concept – a live streamed digital education marathon – brought together some of the world's biggest hair and beauty care professionals under one digital roof. On May 5th, 2020, 41 top Hair Artists from 19 different countries (that's 13 different time zones) presented a variety of Look & Learn seminars, in 9 different languages, for one continuous 24hr online hair festival! Powered by social media, the educational and creatively inspiring content showcased:

  • Hair coloration how-to’s, including blonding, balayage and camouflaging blur techniques
  • Cut and styling inspiration, including advanced barbering skills
  • Up-do tutorials, including bridal and braiding trends

…and so much more!


Thanks to the meticulous planning and commitment from all involved, the event was also recorded as a GUINNESS WORLD RECORDS™ official attempt for the ‘longest online hair education seminar streamed over the internet’ – achieving a total of 27h and 34 minutes of continuously live-streamed content. #HairdressersUnited was also re-streamed to 4 digital channels, including behindthechair.com (@behindthechair_com); the hairdressing industry’s most relevant media outlet, with over 1.6 million followers. Re-live some of the event now via behindthechair on YouTube (replay starts from: 00:21:00):



A truly unique event, the experience united 9 Henkel Beauty Care Professional brands (Schwarzkopf Professional, AUTHENTIC BEAUTY CONCEPT, JOICO, INDOLA, Kenra, Sexy Hair, #MyDentity, Pravana and Alterna) with 41 representing Hair Artists, and their combined audience of over 8.3 million followers:


#HairdressersUnited Digital Hair Festival

They even took place during a globally challenging time, where everyone – hairdresser and client alike – needed to feel a strong sense of community and solidarity. This is why #HairdressersUnited was proudly produced as a charity event, held in collaboration with the Fritz Henkel Stiftung to raise funds for an industry in crisis, whilst also creating a positive community bond at a globally difficult time.


Don't forget to continue to support and follow your favourite Henkel Beauty Care Professional brands on Instagram and discover content from the event via the #HairdressersUnited #TogetherWeStand and #StrongBonds hashtags.