tbh – true beautiful honest

tbh – true beautiful honest

tbh – true beautiful honest is our first multi-dimensional permanent hair color that creates authentic color results as close to natural hair color as it gets.

 

Illuminating the hair's natural highs and lows for a healthy glow with natural shine, tbh – true beautiful honest vegan formula uses naturally derived grapeseed oil, complemented by additional performance drivers, for a truly personalised service.
 

It is truly unique.
It is beautifully authentic.
It is genuinely honest.
It is tbh – true beautiful honest

What Is Truly Authentic Hair Color?

t – truly unique
t – truly unique
t – truly unique
  • SKP_ICT_TBH_Uniform_vs_Multidimensional_460x434_US

    Multi-dimensional

    Natural hair color is characterized by lighter and darker strands of hair. Compared to the uniform color results of standard permanent coloration, tbh – true beautiful honest shades respect the hairs' natural highs and lows, providing natural looking results with up to 100% multi-dimensional coverage.

    + -
b – beautifully authentic
b – beautifully authentic
b – beautifully authentic
  • SKP_ICT_TBH_Polaroid_460x330

    Shimmering Nuances

    Subtle shimmering tones in three shade directions (Natural, Cool, Warm) to address your clients’ wishes, thanks to a uniquely crafted mix of hair color dyes.

    + -
b – beautifully authentic
h – genuinely honest
h – genuinely honest

Product Assortment

Product Assortment

 

Natural: Neutral hues with a soft touch of chocolate
Cool: Modern smokey hues that help neutralize the underlying warmth
Warm: Luxury primary reflections, muted by rose undertones

The Tone Softener is a technical tool supporting a color refreshing, gloss service. It can be mixed with any tbh – true beautiful honest shade to revitalize dull mid lengths and ends.

Our distinct color worlds are designed to underline each personality...

tbh – true beautiful honest
tbh – true beautiful honest
#betbh

Authentic Stories

#betbh

 

Get inspired by authentic salons around the world and learn how tbh – true beautiful honest is being used to improve salon businesses by using the hashtag #betbh.

#betbh