SKP_HIB_IG_Restage-4_940x380

BE THE COLORIST YOU WANT TO BE

We empower colorists.


Tried and relied upon by millions of colorists around the world thanks to high-performing, reliable products, IGORA® aims to truly empower every colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. 

 

Be Curious. Be Mellow. Be Bold. Be Safe.
Be Neat. Be Punk. Be Blue. Be Pink.
Be Old. Be Young. Be You.
Be the best you can be.


Be the Colorist you want to be.

Because everything you need is already inside.
 

#BeIGORA.

BLONDME Care

Enter Our #BeIGORA Contest!
 

Be curious. Be bold. Be powerful. #BeIGORA. 

 

Win a once-in-a-lifetime trip to one of our global Schwarzkopf Pro Trend Labs to shoot your own tutorial production featuring your personal IGORA ROYAL look interpretation plus a meet and greet with @Bescene!

 

To enter and be featured on our social wall, simply share your #BeIGORA & #IGORAROYAL interpretations on Instagram and make sure you include the following in your caption:

  • Use the hashtags #BeIGORA and #IGORAROYAL
  • Tag the global @schwarzkopfpro Instagram account
  • Make sure to tell us about the look and share the formula

Check out our Terms and Conditions here.

SAME ICONIC FORMULA.

NEW LOOK ON THE OUTSIDE.

 

On the outside, IGORA ROYAL® has undergone a complete transformation with a modernised design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside!

  • True-to-swatch color results
  • Reliable, even and luminous color
  • Ultimate color retention
  • Holistic portfolio to perform every color service

Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 138 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still be recognized by their distinct range colors: IGORA ROYAL® Highlifts, IGORA ROYAL® Fashion Lights, IGORA ROYAL® Absolutes and IGORA ROYAL® Silver Whites.

SKP_ICT_IG_Contest_08_460x294

 

 

DIVE INTO IGORA ROYAL'S AMAZING COLOR WORLDS

CELEBRATING THE DIVERSITY OF COLOR

 

 

 

 

BE GREEN. BE CONSCIOUS.

BE MORE WITH LESS

 

With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL® packaging. We strive to do MORE with LESS when it comes to our global footprint.

Each of our IGORA® color lines uses the following materials:
 

Tube - 100% recycled aluminum: 
That saves 350 tonnes of virgin aluminum per year*
 

Cap - 80% recycled plastic†:
That saves 80 tonnes of virgin plastic per year*


Folding Box - 96% sugarcane paper†: 
That saves 340 tonnes of new virgin paper per year*
 

*based on 2019 full year sales quantities.
†IGORA ROYAL® SILVER WHITES®: Cap = Made from 100% recycled plastic; Folding box = Made from min. 92% recycled cardboard

 

 

 

ICONIC IGORA ROYAL® TECHNOLOGY

SAME HIGH-PERFORMING FORMULA.


IGORA ROYAL® continues to deliver powerful color performance due to its unchanged iconic formula, offering amazing true-to-swatch results, up to 100% white hair coverage, incredible color intensity and performance you can trust.

The integrated IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage.


Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.
 

THE RESULT: TRUE COLOR IN HIGH DEFINITION


See the powerful performance of our IGORA ROYAL® ranges for yourself: watch our technologies and product demo videos below! 

 

See the powerful performance of our IGORA ROYAL® ranges for yourself:
watch our technologies and product demo videos below! 

 

IGORA ROYAL®
True-to-Swatch Results

  • SKP_ICT_IG_Tech_240x146_2

    IGORA ROYAL Colour Longevity vs Standard Coloration 

    Play video + -

IGORA ROYAL®
Colour Longevity vs Standard Coloration

IGORA ROYAL®
Fashion Shades Coverage

IGORA ROYAL®
Optimal Equalization