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SAME ICONIC FORMULA.

NEW LOOK ON THE OUTSIDE.

 

On the outside, IGORA ROYAL® has undergone a complete transformation with a modernised design and more sustainable packaging. Yet, you can expect the same high-performing, iconic formula on the inside!

  • True-to-swatch color results
  • Reliable, even and luminous color
  • Ultimate color retention
  • Holistic portfolio to perform every color service

Our extensive portfolio has been streamlined from 13 ranges to 5, creating intuitive sub-groups totalling 138 different shades. IGORA ROYAL's iconic red block packaging remains for the core line. Our technical lines can still be recognized by their distinct range colors: IGORA ROYAL® Highlifts, IGORA ROYAL® Fashion Lights, IGORA ROYAL® Absolutes and IGORA ROYAL® Silver Whites.


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BE THE COLORIST YOU WANT TO BE

We empower colorists.


Tried and relied upon by millions of colorists around the world thanks to high-performing, reliable products, IGORA® aims to truly empower every colorist to create the most beautiful looks, to explore every aspect of their creativity and to reveal the clients individual beauty. 

 

Be Curious. Be Mellow. Be Bold. Be Safe.
Be Neat. Be Punk. Be Blue. Be Pink.
Be Old. Be Young. Be You.
Be the best you can be.


Be the Colorist you want to be.

Because everything you need is already inside.
 

#BeIGORA.


BLONDME Care

 

 


DIVE INTO IGORA ROYAL'S AMAZING COLOR WORLDS

CELEBRATING THE DIVERSITY OF COLOR

 


 

 

 


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BE GREEN. BE CONSCIOUS.

BE MORE WITH LESS

 

With sustainability at heart, we have cut no corners when it comes to the redesign of the IGORA ROYAL® packaging. We strive to do MORE with LESS when it comes to our global footprint.

Each of our IGORA® color lines uses the following materials:
 

Tube - 100% recycled aluminum: 
That saves 350 tonnes of virgin aluminum per year*
 

Cap - 80% recycled plastic†:
That saves 80 tonnes of virgin plastic per year*


Folding Box - 96% sugarcane paper†: 
That saves 340 tonnes of new virgin paper per year*
 

*based on 2019 full year sales quantities.
†IGORA ROYAL® SILVER WHITES®: Cap = Made from 100% recycled plastic; Folding box = Made from min. 92% recycled cardboard





IGORA ROYAL Technology

1. Color pigment matrices for color precision

 

IGORA ROYAL Technology

2. Lipid carriers for amplified penetration 


IGORA ROYAL Technology

3. Sealed hair surface for longer lasting color retention


IGORA ROYAL Technology

4. The Result: True Color in High Definition



 

 

 


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ICONIC IGORA ROYAL® TECHNOLOGY

SAME HIGH-PERFORMING FORMULA.


IGORA ROYAL® continues to deliver powerful color performance due to its unchanged iconic formula, offering amazing true-to-swatch results, up to 100% white hair coverage, incredible color intensity and performance you can trust.

The integrated IGORA ROYAL® High Definition Technology features a high definition color pigment matrix for clearest tone direction, enhanced true-to-swatch results, amplified intensity and optimal coverage.


Lipid carriers amplify the pigment penetration and lock the color in by sealing the surface of the hair for long-lasting color retention.
 

THE RESULT: TRUE COLOR IN HIGH DEFINITION


See the powerful performance of our IGORA ROYAL® ranges for yourself: watch our technologies and product demo videos below! 

 


See the powerful performance of our IGORA ROYAL® ranges for yourself:
watch our technologies and product demo videos below! 

 


IGORA ROYAL®
Optimal Equalization


IGORA ROYAL®
Fashion Shades Coverage


IGORA ROYAL®
True-to-Swatch Results


  • SKP_ICT_IG_Tech_240x146_2

    IGORA ROYAL Colour Longevity vs Standard Coloration 

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IGORA ROYAL®
Colour Longevity vs Standard Coloration


IGORA ROYAL Product Range

IGORA ROYAL PRODUCT RANGE

Relied upon by millions of colorists for its high-performance and reliable formula, IGORA ROYAL® is a permanent hair color that offers true color in high definition. Now with more sustainable packaging.

IGORA®

IGORA®

You need hair color that can perform in even the most challenging situations. Discover IGORA for performance you can trust, time and time again.

ESSENTIAL LOOKS

ESSENTIAL LOOKS

Takes inspiration from international fashion runways and condenses it into three distinct trends