For many women, covering their white hair isn't to do with hiding their age. Rather, it is seen as a way of self-expression, continuing to embrace their identity and reflect who they feel as a person.
We think it is important to continue feeling #AbsolutelyYou at any age, so the IGORA ROYAL ABSOLUTES color range is dedicated to the absolute coverage of mature hair. With six new fashion shades, the portfolio of 30 shades supports a comprehensive and versatile range of color services to meet all individual color needs. The range not only delivers up to 100% coverage, even on thick and resistant hair, but also provides optimal shine and long-lasting results.
“To me personally, covering my grey has not so much to do with hiding my age but rather with supporting who I feel I am as a person. My natural brunette tone makes me feel most myself – it is who I have always been and grew up to be.”
– Lesley Jennison
SIX NEW FASHION SHADES
The 6 new IGORA ROYAL ABSOLUTES shades target those with lighter hair bases – between levels 7 and 9 – providing beautiful, on trend shades in cool beige, chocolate and copper.
With IGORA ROYAL ABSOLUTES, each color service can be adapted to the individual needs of coverage-seekers, depending on natural base color, skin tone and amount of white re-growth.
Three unique look examples can be found below...
REFINED IGORA ROYAL ABSOLUTES PORTFOLIO
TECHNOLOGIES
PRO-AGE COMPLEX
The Pro-Age Complex with Siliamine and Collagen contains a long-chain care polymer which adheres to the surface of the cuticle, creating a sleek, even surface for a refined hair look and feel with optimal tone and shine.
LOW-ODOR FORMULA
The oil-structure, cream base helps delay ammonia from evaporating, significantly reducing the smell for a more pleasant experience.
