STRONG BONDS

THE STORY OF STRONG BONDS

 

In 2015, Schwarzkopf Professional® first started to integrate their bonding system into products, with the launch of FIBREPLEX®. This new range of products was designed to enable hairdressers to help protect the hair from damage caused by lightening, lifting and coloring.

 

Now, in 2017, the Strong Bonds success story continues with a new category of premium bonding color services – allowing hairdressers to deliver outstanding color results with optimum hair quality.

THE STRONG BONDS TIMELINE

2015

FIBREPLEX®

FIBREPLEX®

 

2015 saw the launch of FIBREPLEX®, Schwarzkopf Professional’s first Bond Enforcing System, designed to help protect hair from breakage during the lightening, lifting or coloring process.

2016

IGORA ROYAL® HIGHLIFTS

IGORA ROYAL® HIGHLIFTS

 

IGORA ROYAL® HIGHLIFTS was launched in 2016 as Schwarzkopf Professional’s first color product to feature built-in bonding technology. Developed with FIBRE BOND Technology, IGORA ROYAL® HIGHLIFTS is able to minimize hair breakage while providing the cool blonde shades!

BC BONACURE® FIBRE FORCE®

BC BONACURE® FIBRE FORCE®

 

2016 also saw the introduction of BC BONACURE® FIBRE FORCE® – catering to extremely damaged and over-processed hair, thanks to the BOND CONNECTOR TECHNOLOGY. It's a combination of 2 complexes that deeply reconstruct and seal each individual hair strand.

2017

IGORA® VARIO BLOND

IGORA® VARIO BLOND

 

2017 brought IGORA’s first lightener IGORA® VARIO BLOND, with integrated FIBRE BOND Technology – formulated to provide clear blonde results. The active ingredients penetrate the hair in order to form a protective layer around the hair bond, for minimized damage during the lightening process.

IGORA ROYAL® FASHION LIGHTS®

IGORA ROYAL® FASHION LIGHTS®

 

IGORA ROYAL® FASHION LIGHTS®, with FIBRE BOND Technology inside, helps create truly individual looks with optimal hair quality. Thanks to the FIBRE BOND Technology, most of the hair bonds survive the coloring process.