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Essential Brands: ESSENSITY Lightener

Providing 'free from' choices is still one of most increasingly demanded requirements within the hair and beauty industry. This, coupled with the worldwide demand for accessible blonding services means that more and more salons need to provide an alternative lifting service to suit a variety of consumer lifestyles. Schwarzkopf Professional understands this need and have expanded the ESSENSITY color line to include an innovative Ammonia-Free Lightener.


What is it?

ESSENSITY currently provides an outstanding level of permanent color performance through the existing Ammonia-Free Permanent Color line, which is available in an assortment of 58 natural-looking and light-reflecting shades. Now with ESSENSITY Ammonia-Free Lightener hairdressers can also lighten up their clients’ lives, without ammonia!


What can you do with it?
Helping hairdressers to meet the needs of every individual salon client, ESSENSITY Ammonia-Free Lightener provides choice for salon clients looking for natural-looking, healthy blond results.


What is the big deal?
ESSENSITY Ammonia-Free Lightener is Schwarzkopf Professional's first free from Lightener. However, the secret to ESSENSITY's color success lies in Phytolipid Technology, where a combination of specially re-designed color pigments and plant-based oils (that contain lipids found in healthy-looking hair) maximize color performance.


This specialist Phytolipid Technology has also been included in the new ESSENSITY Ammonia-Free Lightener – without the use of parfum or ammonia – so hairdressers can offer their clients a complementary and holistic approach to the existing ESSENSITY coloration line with blond color services.


Give me the facts!

  • Schwarzkopf Professional's first free from lightener
  • Provides an alternative lifting service
  • Has an outstanding level of color performance
  • Natural-looking, healthy blond results
  • No parfum or ammonia
  • 7 levels of lifting power

Where can I learn about it?
Learn how to up-sell color services and promote client loyalty by providing a truly bespoke color experience in the salon through one of Schwarzkopf Professional's dedicated color seminars from ASK Education.


ASK eAcademy
How your color product knowledge and learn about the natural beauty of the full ESSENSITY color portfolio through audio-visual training on the ASK eAcademy:

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